According to Cancer Council it is estimated that 134,174 new cases of cancer will be diagnosed in Australia this year. At this rate it is expected 1 in 2 Australians will be diagnosed with cancer by the age of 85.
In an effort to reduce these figures, Cancer Council Victoria is once again teaming up with South Eastern Melbourne PHN (SEMPHN). With the use of HotDoc, they will roll out a campaign aimed at increasing the number of people participating in the national cancer screening programs.
Cancer Council and SEMPHN ran a pilot project using HotDoc’s SMART Recalls and Reminders last year and saw promising results. The project ran for 3 months and involved 5 practices within the SEMPHN region. The clinics sent out over 3,000 SMS recalls and reminders for bowel, breast and cervical cancer screening programs using HotDoc’s SMART Recalls and Reminders system.
According to Cancer Council, majority of the clinics involved saw a big return on efficiency using SMS recalls and reminders. The practice staff surveyed by Cancer Council indicated their awareness and knowledge of bowel, breast and cervical cancer screening had increased as a result of participating in the project. Most practices also saw an increase in conversation about cancer screening programs both between staff and with patients.
This September Cancer Council and SEMPHN are running a larger campaign and are looking for up to 35 general practices to participate in the project. The project is set to run for 6 months from September 2017 to March 2018.