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  1. The ‘New Patient’ Myth – Why Do 9% of Patients Steal 90% of Our Attention?

    Let’s imagine you’re hosting a dinner party. You have 10 guests coming over. Nine of whom you have been friends with for some time and one who is someone you’ve…

  2. How to Set Up a Successful Google AdWords Campaign for a Medical Centre

    What are Google Ads?   Google Ads (formerly Google AdWords) is an online advertising platform developed by Google where advertisers, like medical centres, can pay to have a simple text…

  3. How to Run an Effective Facebook Ads Campaign for a Medical Centre

    Facebook has 15 million active users in Australia (as of January 2019) which equates to roughly 60% of the population. This makes the platform great for raising awareness about your…

  4. How to Set Up Google Analytics to Track Your Medical Centre’s Website

    What is Google Analytics   Google Analytics is a tool for understanding how people find and use your website. It can be used to understand things like: How many people…

  5. How to Create an Email Newsletter That Keeps Your Clinic in Patient’s Minds

    One of the biggest difficulties to running a medical centre is encouraging your patients to return to your clinic the next time around. While most patients tend to naturally return…

  6. 10 Free Marketing Tools Every Medical Centre Should Use to Grow Their Practice

    There are literally millions of free tools available for marketing your medical centre. The trick is knowing which ones are worth your time checking out. The good news is that…

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