Top Picks

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  1. The Pink Elephants Support Network: A Resource for GPs Wanting to Help Women Who Have Miscarried

    Sam Payne’s first miscarriage was emotionally traumatic. In the aftermath, she found herself alone reading through horror stories online about never being able to give birth again. She had no…

  2. The Happiness Trap: A Conversation with Dr. Russ Harris on the Foundations of Acceptance & Commitment Therapy

    You may be familiar with Dr. Russ Harris if you’ve read his best selling book, The Happiness Trap. You may have even attended one of his courses, considering he’s trained…

  3. HotDoc Helps 3 GP Clinic, Battery Point Medical, Add 2,500 Patients to Their Database in 9 Weeks

    Battery Point Medical opened its doors in December 2018. Situated close to the historic area of Salamanca Place in Hobart, the clinic occupies a stunning 1880s building designed by Henry…

  4. Google Ads: How to Defend Against Competitors Bidding On Your Clinic’s Name

    Sometimes other brands will create Google Ads for your clinic’s name to try and syphon patients, who are searching for you, to their website. This is most commonly done by…

  5. How to Set Up a Successful Google AdWords Campaign for a Medical Centre

    What are Google Ads?   Google Ads (formerly Google AdWords) is an online advertising platform developed by Google where advertisers, like medical centres, can pay to have a simple text…

  6. How to Run an Effective Facebook Ads Campaign for a Medical Centre

    Facebook has 15 million active users in Australia (as of January 2019) which equates to roughly 60% of the population. This makes the platform great for raising awareness about your…

  7. How to Set Up Google Analytics to Track Your Medical Centre’s Website

    What is Google Analytics   Google Analytics is a tool for understanding how people find and use your website. It can be used to understand things like: How many people…

  8. How to Create an Email Newsletter That Keeps Your Clinic in Patient’s Minds

    One of the biggest difficulties to running a medical centre is encouraging your patients to return to your clinic the next time around. While most patients tend to naturally return…

  9. 10 Free Marketing Tools Every Medical Centre Should Use to Grow Their Practice

    There are literally millions of free tools available for marketing your medical centre. The trick is knowing which ones are worth your time checking out. The good news is that…

  10. The Role of Patient Feedback in Improving the Patient Experience: A GP’s Perspective

    Being a GP for a number of years, I’ve really come to learn the importance of getting feedback from patients. I remember one of our patients who had been visiting…

  11. Improving Cancer Screening in the Community: HotDoc Helps 26 Clinics Book 2,175 Cancer Screening Appointments

    In 2017, Cancer Council and South Eastern Melbourne Primary Health Network (SEMPHN) used HotDoc to run a pilot project, which involved 5 medical centres sending out over 3,000 SMS recalls and…

  12. Patient Privacy: A Collaboration that Places Patients at the Centre

    Arguably, privacy has become one of the biggest issues facing our society today, particularly as our reliance on technology grows. Nowhere is this more evident than in the healthcare space,…

  13. Earn CPD

    Webinar: Patient Feedback in General Practice

    This FREE webinar will provide the practice team, including nurses, GPs, practice managers and reception staff with an overview of the different types of patient feedback in general practice and…

  14. Embrace: The Smartwatch that Detects Epileptic Seizures by Monitoring Skin Conductance and Alerts Caregivers

    Natasha’s Mum had been in the shower when she heard her phone issue an alarm indicating her daughter might need help. She ran out of the shower to her daughter’s…

  15. 9 Ways to Encourage Patients to Download the HotDoc App

    Why encourage patients to download HotDoc? There are several advantages to having your patients utilising the HotDoc app. The app not only allows patients to book in with their favourite…

  16. 5 Benefits of Self Check-In Kiosks for Medical Centres

    Earlier this year, our check-in kiosks surpassed 1 million patient check-ins across Australia. This is equivalent to over 6,000 check-ins per day. As utilisation of our kiosks continues to rise…

  17. Earn CPD

    Webinar: Setting Practice Goals for 2019

    This FREE webinar will provide the practice team, including nurses, GPs, practice managers and reception staff with an overview of the best ways to strategise for accreditation, prepare for changes to medicare…

  18. Tapering Off Pain Medication Safely: A Patient’s Perspective On What Opioid Withdrawal Actually Feels Like

    We talked to Travis Rieder PhD, a bioethicist who became dependent on opioids following a motorcycle accident. Travis shares what his experience with withdrawal felt like and how every doctor…

  19. Gamifying Rehabilitation: How Virtual Games Are Transforming the Lives of the Unwell and the Elderly

    It wasn’t long ago that gaming was viewed as nothing more than an exercise to kill time. To non-gamers, gamers were ‘no-hopers’ and ‘time wasters’ who lived in their parents’…

  20. Introducing ‘Place in Queue’: Neutralising the Biggest Frustration in the Waiting Room

    Overcoming the biggest frustration in the waiting room   Last year we reached out to over 1,000 patients to learn more about what they find most frustrating about the waiting…

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